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Design Specialist with +20 years of experience
Adriana Batista
5.0
Expertise in digital product strategy and stunning visual design
Head of UX
Amicci Marketplace | 2023 - Present
Amicci Marketplace | 2023 - Present
Amicci Marketplace | 2023 - Present
Marketplace that connects retail and industry for strategic private label development.
I ♡ working here
Marketplace that connects retail and industry for strategic private label development.
I ♡ working here
Head of UX
Ogilvy | WPP Group | 2020 - 2022
Ogilvy | WPP Group | 2020 - 2022
Ogilvy | WPP Group | 2020 - 2022
Technology and digital business consultancy. Some of the brands I have worked with: Whrilpool, Kimberly-Clark, Localiza, Deca, Nestlé and MSD.
Technology and digital business consultancy. Some of the brands I have worked with: Whrilpool, Kimberly-Clark, Localiza, Deca, Nestlé and MSD.
Expert & Mentor
Tera | 2022 - Present
Tera | 2022 - Present
Tera | 2022 - Present
The largest and most recognized digital product school in Latin America. I teach UX and AI classes and mentor students at different levels.
The largest and most recognized digital product school in Latin America. I teach UX and AI classes and mentor students at different levels.
And more…
Design Lead
Senior UX Strategist
Senior Product Designer
Design Lead
Senior UX Strategist
Senior Product Designer
Design Lead
Senior UX Strategist
Senior Product Designer
Jüssi | 2020 - 2022
Jüssi
2020 - 2022
Creative & Product
Director
Creative & Product
Director
Creative & Product
Director
eg!creative | 2018- 2020
eg!creative
2018- 2020
Product Designer
Especialista
Product Designer
Especialista
Product Designer
Especialista
Freelance | 2007 - Present
Freelance
2020 - 2022
Brands I've Helped
Explore My Projects
Explore My Projects
Explore My Projects
Explore My Projects
Fast and Smart Freelance Design Services
Deca | Dexco
Discovery for Deca, a leading company in the metal and sanitary ware segment for construction, focused on its website. The goal was to identify opportunities for better product presentation, update brand positioning, and deliver an exceptional experience for diverse audiences.
Discovery focused on architects
Redesigned information architecture for the product tree
New design system aligned with Deca's rebranded
42% increase in retention performance
View Project
Deca | Dexco
Discovery for Deca, a leading company in the metal and sanitary ware segment for construction, focused on its website. The goal was to identify opportunities for better product presentation, update brand positioning, and deliver an exceptional experience for diverse audiences.
Discovery focused on architects
Redesigned information architecture for the product tree
New design system aligned with Deca's rebranded
42% increase in retention performance
View Project
Deca | Dexco
Discovery for Deca, a leading company in the metal and sanitary ware segment for construction, focused on its website. The goal was to identify opportunities for better product presentation, update brand positioning, and deliver an exceptional experience for diverse audiences.
Discovery focused on architects
Redesigned information architecture for the product tree
New design system aligned with Deca's rebranded
42% increase in retention performance
View Project
Deca | Dexco
Discovery for Deca, a leading company in the metal and sanitary ware segment for construction, focused on its website. The goal was to identify opportunities for better product presentation, update brand positioning, and deliver an exceptional experience for diverse audiences.
Discovery focused on architects
Redesigned information architecture for the product tree
New design system aligned with Deca's rebranded
42% increase in retention performance
View Project
Nestlé Health Science
Gamification project for a customer loyalty platform for Nutren Health Science, with a special focus on Nutren Senior. The platform rewards users with badges, discounts, and exclusive benefits.
Mapping Nutren Senior's purchase journey
Study of 50+ user profiles, their routines, and needs
Benchmarking digital products for 50+ users
Gamification mechanics with levels and rewards
View Project
Nestlé Health Science
Gamification project for a customer loyalty platform for Nutren Health Science, with a special focus on Nutren Senior. The platform rewards users with badges, discounts, and exclusive benefits.
Mapping Nutren Senior's purchase journey
Study of 50+ user profiles, their routines, and needs
Benchmarking digital products for 50+ users
Gamification mechanics with levels and rewards
View Project
Nestlé Health Science
Gamification project for a customer loyalty platform for Nutren Health Science, with a special focus on Nutren Senior. The platform rewards users with badges, discounts, and exclusive benefits.
Mapping Nutren Senior's purchase journey
Study of 50+ user profiles, their routines, and needs
Benchmarking digital products for 50+ users
Gamification mechanics with levels and rewards
View Project
Nestlé Health Science
Gamification project for a customer loyalty platform for Nutren Health Science, with a special focus on Nutren Senior. The platform rewards users with badges, discounts, and exclusive benefits.
Mapping Nutren Senior's purchase journey
Study of 50+ user profiles, their routines, and needs
Benchmarking digital products for 50+ users
Gamification mechanics with levels and rewards
View Project
Cyrela & Living
In the Cyrela & Living project, I led a discovery phase with off-plan apartment buyers and internal teams. This resulted in a tailored blueprint for each brand, with opportunities and recommendations, leading to a fully revamped, high-performance website.
Growth-focused discovery
Conversion data analysis
Qualitative interviews with off-plan apartment buyers
Design sprint with Cyrela teams
View Project
Cyrela & Living
In the Cyrela & Living project, I led a discovery phase with off-plan apartment buyers and internal teams. This resulted in a tailored blueprint for each brand, with opportunities and recommendations, leading to a fully revamped, high-performance website.
Growth-focused discovery
Conversion data analysis
Qualitative interviews with off-plan apartment buyers
Design sprint with Cyrela teams
View Project
Cyrela & Living
In the Cyrela & Living project, I led a discovery phase with off-plan apartment buyers and internal teams. This resulted in a tailored blueprint for each brand, with opportunities and recommendations, leading to a fully revamped, high-performance website.
Growth-focused discovery
Conversion data analysis
Qualitative interviews with off-plan apartment buyers
Design sprint with Cyrela teams
View Project
Cyrela & Living
In the Cyrela & Living project, I led a discovery phase with off-plan apartment buyers and internal teams. This resulted in a tailored blueprint for each brand, with opportunities and recommendations, leading to a fully revamped, high-performance website.
Growth-focused discovery
Conversion data analysis
Qualitative interviews with off-plan apartment buyers
Design sprint with Cyrela teams
View Project
PocketFlow Branding
Redefined the visual identity of PocketFlow APP, emphasizing technology and modernity across all graphic and visual elements.
Dynamic and organic logo design
Technological and vibrant color palette
Exclusive, product-aligned icons
40% increase in spontaneous brand recall
View Project
PocketFlow Branding
Redefined the visual identity of PocketFlow APP, emphasizing technology and modernity across all graphic and visual elements.
Dynamic and organic logo design
Technological and vibrant color palette
Exclusive, product-aligned icons
40% increase in spontaneous brand recall
View Project
PocketFlow Branding
Redefined the visual identity of PocketFlow APP, emphasizing technology and modernity across all graphic and visual elements.
Dynamic and organic logo design
Technological and vibrant color palette
Exclusive, product-aligned icons
40% increase in spontaneous brand recall
View Project
PocketFlow Branding
Redefined the visual identity of PocketFlow APP, emphasizing technology and modernity across all graphic and visual elements.
Dynamic and organic logo design
Technological and vibrant color palette
Exclusive, product-aligned icons
40% increase in spontaneous brand recall
View Project
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
A Adriana é uma profissional extremamente competente. Suas habilidades criativas aliadas com sua organização e senso de priorização são diferenciais em ambientes extremamente exigentes e complexos.
Além disso, ela consegue se posicionar de uma forma clara, objetiva e consistente passando muita credibilidade a todos os stakeholders. Por esses motivos, posso afirmar que a Adriana será peça chave em qualquer contexto no qual ela estiver.
Renan Cunha
Senior Product Manager
Tive a oportunidade de trabalhar com a Adriana na Qui Group, onde prestou serviços para minha área; profissional atenciosa e criativa, sempre buscando o melhor para atender o mercado.
Visão 360 dos produtos e ações de marketing que conduziu. Fácil relacionamento e flexível, sempre liderando e conduzindo o melhor para equipe x empresa x cliente. Parceira para todos os desafios apresentados.
Quemuel Vieira
Co-Founder Voltify
Adriana é mais do que uma UX com grande conhecimento e expertise, mas sim uma gestora capaz de compreender as incertezas que um projeto ou trabalho de consultoria no meio de produtos digitais é normal de se ter. Com essa habilidade consegue ler de forma clara os momentos onde pode dar total autonomia e quando pode ser uma dupla do seu próprio time, vestindo a mesma camisa ou até mesmo sentando na mesma cadeira.
Maria Septimus
Lead Designer, Dynamics Agency
Adriana was a lifesaver for our project! We were facing an impossibly tight deadline, and she stepped in with confidence and delivered an outstanding design that perfectly aligned with our brand. What impressed me most was her ability to stay calm under pressure and maintain open communication throughout the process. Not only did she meet our timeline, but she also exceeded our expectations in terms of quality and creativity. We couldn’t have asked for a better designer to handle this project.
Emily Roberts
Marketing Manager, BrightSpark Media
Her attention to detail and ability to quickly understand our needs made her a crucial part of the project's success.
She even suggested ideas we hadn’t considered, which brought additional value to the final product.
I can’t recommend her enough!
Carlos Rivera
Product Owner, TechNova Inc
Working with Adriana was a game-changer for our brand. From the very beginning, she brought fresh and innovative ideas that instantly elevated our project to a whole new level.
Her designs captured the essence of what we wanted to communicate and went far beyond what we thought was possible. She’s incredibly skilled at turning abstract concepts into tangible, visually stunning results.
Sarah Thompson
Founder, GreenGlow Organics
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
A Adriana é uma profissional extremamente competente. Suas habilidades criativas aliadas com sua organização e senso de priorização são diferenciais em ambientes extremamente exigentes e complexos.
Além disso, ela consegue se posicionar de uma forma clara, objetiva e consistente passando muita credibilidade a todos os stakeholders. Por esses motivos, posso afirmar que a Adriana será peça chave em qualquer contexto no qual ela estiver.
Renan Cunha
Senior Product Manager
Tive a oportunidade de trabalhar com a Adriana na Qui Group, onde prestou serviços para minha área; profissional atenciosa e criativa, sempre buscando o melhor para atender o mercado.
Visão 360 dos produtos e ações de marketing que conduziu. Fácil relacionamento e flexível, sempre liderando e conduzindo o melhor para equipe x empresa x cliente. Parceira para todos os desafios apresentados.
Quemuel Vieira
Co-Founder Voltify
Adriana é mais do que uma UX com grande conhecimento e expertise, mas sim uma gestora capaz de compreender as incertezas que um projeto ou trabalho de consultoria no meio de produtos digitais é normal de se ter. Com essa habilidade consegue ler de forma clara os momentos onde pode dar total autonomia e quando pode ser uma dupla do seu próprio time, vestindo a mesma camisa ou até mesmo sentando na mesma cadeira.
Maria Septimus
Lead Designer, Dynamics Agency
Adriana was a lifesaver for our project! We were facing an impossibly tight deadline, and she stepped in with confidence and delivered an outstanding design that perfectly aligned with our brand. What impressed me most was her ability to stay calm under pressure and maintain open communication throughout the process. Not only did she meet our timeline, but she also exceeded our expectations in terms of quality and creativity. We couldn’t have asked for a better designer to handle this project.
Emily Roberts
Marketing Manager, BrightSpark Media
Her attention to detail and ability to quickly understand our needs made her a crucial part of the project's success.
She even suggested ideas we hadn’t considered, which brought additional value to the final product.
I can’t recommend her enough!
Carlos Rivera
Product Owner, TechNova Inc
Working with Adriana was a game-changer for our brand. From the very beginning, she brought fresh and innovative ideas that instantly elevated our project to a whole new level.
Her designs captured the essence of what we wanted to communicate and went far beyond what we thought was possible. She’s incredibly skilled at turning abstract concepts into tangible, visually stunning results.
Sarah Thompson
Founder, GreenGlow Organics
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
A Adriana é uma profissional extremamente competente. Suas habilidades criativas aliadas com sua organização e senso de priorização são diferenciais em ambientes extremamente exigentes e complexos.
Além disso, ela consegue se posicionar de uma forma clara, objetiva e consistente passando muita credibilidade a todos os stakeholders. Por esses motivos, posso afirmar que a Adriana será peça chave em qualquer contexto no qual ela estiver.
Renan Cunha
Senior Product Manager
Tive a oportunidade de trabalhar com a Adriana na Qui Group, onde prestou serviços para minha área; profissional atenciosa e criativa, sempre buscando o melhor para atender o mercado.
Visão 360 dos produtos e ações de marketing que conduziu. Fácil relacionamento e flexível, sempre liderando e conduzindo o melhor para equipe x empresa x cliente. Parceira para todos os desafios apresentados.
Quemuel Vieira
Co-Founder Voltify
Adriana é mais do que uma UX com grande conhecimento e expertise, mas sim uma gestora capaz de compreender as incertezas que um projeto ou trabalho de consultoria no meio de produtos digitais é normal de se ter. Com essa habilidade consegue ler de forma clara os momentos onde pode dar total autonomia e quando pode ser uma dupla do seu próprio time, vestindo a mesma camisa ou até mesmo sentando na mesma cadeira.
Maria Septimus
Lead Designer, Dynamics Agency
Adriana was a lifesaver for our project! We were facing an impossibly tight deadline, and she stepped in with confidence and delivered an outstanding design that perfectly aligned with our brand. What impressed me most was her ability to stay calm under pressure and maintain open communication throughout the process. Not only did she meet our timeline, but she also exceeded our expectations in terms of quality and creativity. We couldn’t have asked for a better designer to handle this project.
Emily Roberts
Marketing Manager, BrightSpark Media
Her attention to detail and ability to quickly understand our needs made her a crucial part of the project's success.
She even suggested ideas we hadn’t considered, which brought additional value to the final product.
I can’t recommend her enough!
Carlos Rivera
Product Owner, TechNova Inc
Working with Adriana was a game-changer for our brand. From the very beginning, she brought fresh and innovative ideas that instantly elevated our project to a whole new level.
Her designs captured the essence of what we wanted to communicate and went far beyond what we thought was possible. She’s incredibly skilled at turning abstract concepts into tangible, visually stunning results.
Sarah Thompson
Founder, GreenGlow Organics
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
A Adriana é uma profissional extremamente competente. Suas habilidades criativas aliadas com sua organização e senso de priorização são diferenciais em ambientes extremamente exigentes e complexos.
Além disso, ela consegue se posicionar de uma forma clara, objetiva e consistente passando muita credibilidade a todos os stakeholders. Por esses motivos, posso afirmar que a Adriana será peça chave em qualquer contexto no qual ela estiver.
Renan Cunha
Senior Product Manager
Tive a oportunidade de trabalhar com a Adriana na Qui Group, onde prestou serviços para minha área; profissional atenciosa e criativa, sempre buscando o melhor para atender o mercado.
Visão 360 dos produtos e ações de marketing que conduziu. Fácil relacionamento e flexível, sempre liderando e conduzindo o melhor para equipe x empresa x cliente. Parceira para todos os desafios apresentados.
Quemuel Vieira
Co-Founder Voltify
Adriana é mais do que uma UX com grande conhecimento e expertise, mas sim uma gestora capaz de compreender as incertezas que um projeto ou trabalho de consultoria no meio de produtos digitais é normal de se ter. Com essa habilidade consegue ler de forma clara os momentos onde pode dar total autonomia e quando pode ser uma dupla do seu próprio time, vestindo a mesma camisa ou até mesmo sentando na mesma cadeira.
Maria Septimus
Lead Designer, Dynamics Agency
Adriana was a lifesaver for our project! We were facing an impossibly tight deadline, and she stepped in with confidence and delivered an outstanding design that perfectly aligned with our brand. What impressed me most was her ability to stay calm under pressure and maintain open communication throughout the process. Not only did she meet our timeline, but she also exceeded our expectations in terms of quality and creativity. We couldn’t have asked for a better designer to handle this project.
Emily Roberts
Marketing Manager, BrightSpark Media
Her attention to detail and ability to quickly understand our needs made her a crucial part of the project's success.
She even suggested ideas we hadn’t considered, which brought additional value to the final product.
I can’t recommend her enough!
Carlos Rivera
Product Owner, TechNova Inc
Working with Adriana was a game-changer for our brand. From the very beginning, she brought fresh and innovative ideas that instantly elevated our project to a whole new level.
Her designs captured the essence of what we wanted to communicate and went far beyond what we thought was possible. She’s incredibly skilled at turning abstract concepts into tangible, visually stunning results.
Sarah Thompson
Founder, GreenGlow Organics
Adriana Batista - Design Specialist
hello@adrianabatista.com
Your strategic partner for complex design challenges
Adriana Batista © 2024.
Adriana Batista - Design Specialist
hello@adrianabatista.com
Your strategic partner for complex design challenges
Adriana Batista © 2024.